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An alternative to traditional trade show displays is the use of portable banner stands. These effective portable displays from Canada consist of a top and bottom piece that hold your advertising banner. The graphic is held in the vertical position by a simple tension bar.

Traditional displays can take up a great deal of space in your retail space or trade show exhibit. Three dimensional displays use actual merchandise and sometimes complicated props to create visual interest; this almost always means that every square foot of floor space taken up by your display is one fewer square feet of floor space you can use to actually selling products.

A banner stand is the perfect way to save space and present a visually attractive product display.

A PopUp Display usually covers the entire back “wall” of your space. This means that a properly designed PopUp Display gives you the opportunity to make a bold statement about your company and your most important product or service.

See more information about Popup Displays and Replacement Panels for Popup Displays.

A PopUp Display not only serves as a backdrop to your display, but gives your area definition, and allows you to focus attention on a specific image. Well designed popup displays makes a powerful statement about your product or service.

First, since she has traveled some distance to check out some specific exhibits, she is probably looking for a familiar company logo. Don’t disappoint. Put striking graphics displaying your logo in an obvious place near the top of the display’s surface. That way it will be as visible as possible above the heads of the people standing in front.

The same goes for your most important message. Try to boil your product or service down into one or two words that you can focus on. This could very well be a product logo, especially if it is familiar to most people. But it could also be a two or three word phrase that captures and identifies your product.

Use some imagination when you are your trade show display or booth. Typically you want to find a few large striking images and integrate them into a bright and colorful background. The best designs often use a single large image.

Adding full color graphics to vinyl banners will give your banner designs with more impact and a much more professional appearance. Putting a full color photograph on your vinyl banner is often the easiest and best way to do this.

For more advice on producing graphics for trade shows and displays contact the large format printing experts at Banners-Canada.com

First, you should almost always brighten up the colors of your vinyl banner images. One way to do this is to increase the contrast. In Photoshop the most effective way to do this is by “pinching” the levels controls. Open the levels control window and pull the shadows (dark shades) control towards the middle (to the right). Then pull the highlights control to the left. This has the effect of brightening your light colors and darkening your shadows while clearing up some of the “mudiness” of the mid tones.

Second, it is best to work in CMYK mode instead of RGB. Vinyl graphics and other large format graphics are almost always printed on CMYK printers with solvent inks. Rather than counting on the printing device to convert your RGB files (RGB is the default color system used on the computer) convert them yourself so you know what you are going to get. RGB can often be somewhat misleading since it has a broader color “gamut” than CMYK.

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Branding - Branding your business correctly can make the difference between little or no growth and solid, steady, impressive business success.

Importance of Branding: What's in a Name? - by William King

Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, but without a name, she's just "that girl in that picture." Where would Norma Jean be without Marilyn Monroe, or who would imagine Coca-Cola as just a soft-drink manufacturer? A brand provides a concrete descriptor to customers and competitors alike, a name for a product or service to distinguish it from anything else. Bob may run a hobby shop, but trying to advertise as "The hobby shop a guy named Bob runs down the street a ways" is financial suicide. Each customer will have to describe the shop, who Bob is, and what the shop does every time someone asks about it. This makes the process of recommending a good hobby shop too much work for the average customer, and far too much work for a user looking for hobby shops on the Internet. A customer looking up Bob's hobby shop will have an easier time of it if he or she knows to refer to it as "Bob's House of Hobbies," and the customer can then refer others to Bob's hobby shop by name, increasing the potential advertising exponentially.

Developing a brand involves more than just picking a catchy name and placing an ad in the newspaper--a brand is more than a unique string of letters denoting a particular product; a successful brand is a mnemonic trigger that makes a ...

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Know Your Show, Know Your Market - by Lowell Nickens

Trade show events are held in every major city, numerous times each year. Massive industry marketing campaigns are waged to entice new prospects to come view what is new for the next season. If you have never been to a major industry trade show, it is worth the price of admission to see some of the truly interesting products the vendors are marketing to their customers. Trade shows are also the best face-to-face marketing tool at your disposal.

Trade shows largely attract decision-makers with an interest in the product exhibitors are showing. Trade shows also influence the attendees' buying decisions as well as provide a point of contact for every new customer. Of the potential customers trade shows market to, they will attract on average 80 percent.

Globalization has opened many doors to brand new trade show cities and the ability to expand trade shows around the world. The biggest increases have been in India, China, and many other Asian markets.

The future of trade shows is based on more than the products the vendors are selling. Even non-trendy products can render a good turnout...

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Apr 5, 2007 - Trade Show Tips >>

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Athletes Train: Why Don’t You? - by Susan Friedmann

There’s nothing like watching an athlete at the top of their game -- the sprinter racing to the finish line, the star center sinking the game winning shot. They make it look absolutely effortless, as if it was the most natural thing in the world for them to perform that well.

Appearances can be deceiving. What you don’t see is the long, grueling hours of training and practice star athletes put in behind the scenes: the endless laps around the track with no one watching, the skill drills where that star player practices jump shot after jump shot after jump shot.

The same is true for exhibiting. The truly great exhibitors don’t just show up at the show and automatically know how to turn in a great performance. They’ve trained for the event, making sure that they’ve got a good grasp of the fundamental skills needed and the game-day strategy critical to ensure success...

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Feb 27, 2007 - Online Marketing >>

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Ten tips for choosing the right Franchise for you - by Suri Poulos

First for those of you who are new to the idea of franchising, here is a brief definition: Franchising is the permission given by one person, (the Franchisor) to another person (the Franchisee) to use the Franchisor's trade name, trade marks and business system, in return for an initial payment (the franchise fee) and further regular payments (royalty fees).

Here are some common sense tips to help you do your homework:

1. Meet the Franchisor and as many of the people in the operation as possible. Ask yourself how you feel about them, do you like them, trust them, enjoy their company? Do you want to "partner" with them for a long period of time as you develop and run your business? Be sensitive to how the franchisor treats you while you are evaluating the opportunity. Are they timely, professional, open, understanding. Do they communicate appropriately and frequently and show integrity? These first interactions are an important indication of the for relationship you would have with the Franchisor. Ask yourself if you would be proud to be associated with them.

2. Speak to as many of the existing franchisees as possible. Are they enjoying their franchise? Do they get the support they need from the Franchisor?

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Aug 15, 06 - Linknet Product News - Microsoft media player -- Zune -- gets mixed reviews. >>>>
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An article at Forbes.com calls Microsoft's new media, the Zune, "underwhelming". According to American Technology Research analyst Shaw Wu, "Microsoft had hinted of an all-new design from the ground up, but from our analysis, it appears that the Zune is essentially a repackaged Toshiba Gigabeat that has seen limited success."

Wu considers the Zune another Microsoft loss-leader, much like the X-Box, which is not slated to make money for years. He advises investors to stick with Apple because their product is much more focused.

According to a Zune post at gizmodo.com, the Zune will not try to beat Apple at their own game. It will have networking and a possibly a buffered internet radio streaming feature. "If you're within range of a WiFi signal and you're listening to a station, the device will snatch as much of the feed as it can so when you wander out of WiFi signal, it'll keep playing the stream as if you were in range."

For Zune insider information see the blog called Zuneinsider.com "from Cesar Menendez, a Microsoft employee working on Zune - Microsoft's new music project."

Aug 8, 2006, Linknet Marketing News

Advertising Book Says 37% of Advertising Money is Wasted

by Rick Hendershot

According to a new book to be released by Kaplan Publishing next month, most advertising budgets are not completely wasted -- only 37.3%. The book is called "What Sticks" and is written by Rex Briggs, a founder of Marketing Evolution, and Greg Stuart, CEO of the Interactive Advertising Bureau. It tracks $1 billion in advertising spending over 5 years by 36 of the top U.S. advertisers, and some of the claims made by the authors are very revealing.

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About his early years in the business, Greg Stuart says, "I spent the first decade of my career as an agency media guy. I felt like a charlatan the entire time. ... I knew in my heart of hearts that we collectively, not just Greg Stuart, did not know what we were doing in spending clients' money."

Revelations by the authors include:
- An outright apology to each client for misspending their money.
- Two of the Big Three car makers based their annual media budgets on each other's previous year budgets.
- Most media planning was based on "hunch and legend."
- Most marketing departments enter into campaigns without any clear definition of success.
- In spite of talk of doom and gloom, television advertising still works.
- Fear of the consequences of failure (possibly being fired) makes it difficult for marketers to try new ideas or go in new directions.

The authors do their best to be hopeful about the future, and recommend steps that would improve the situation, while admitting things are unlikely to change across the board, given the irrationality and paranoia surrounding most marketing schemes.

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July 10, 2006 - Linknet Internet News

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A Fundamental Overview Of Pay Per Click Search Engines
by Kirk Bannerman

Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.

The three fundamental core elements that form the basis of a successful pay per click ad program are constant monitoring, analysis, and refinement.

Pay per click search engines offer a way to buy your way to the top of search results for any term you wish. With proper management, and a clear focus, pay per click search engines can offer some of the most well targeted and economical advertising on the Internet.

Pay per click advertising works through a bidding process, and the ads appear prominently on the results pages of search engines such as Google and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders also generally also receive placement on the first page of unpaid search results.

Read the rest of A Fundamental Overview of Pay Per Click Search Engines...

June 23, 2006 - Linknet Product News

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Trade Show Displays - Trade show exhibits and booths, Pop-up displays and exhibits. Need items for trade show displays, expo, or convention exhibits? We offer solutions from design through delivery.
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Use the Media to Promote Your Products

by Rick Hendershot

You may not know it, but there's a group of people at the other end of the phone who want to help you promote your products. For free.

They are media reporters, writers and editors, and they work for trade publications, local, regional, and even national media outlets who are downright hungry for interesting stories. Every day they must come up with new material that is interesting to their readers. And you can help provide some of that material.

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June 19, 2006 - Linknet Marketing

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Trade Show Displays - Portable trade show displays, exhibit booths, retractable and outdoor banner stands
Trade Show Exhibits - Portable trade show displays
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PopUp Displays are Versatile and Economical Display Systems

by Rick Hendershot

PopUp Displays are currently the most common form of low priced trade show and event display. They are used extensively for trade shows, in-store displays, conventions and even political events to create an attractive backdrop. They are so popular because they are very reasonably priced, and can be set up and taken down in minutes.

A typical popup displays has only two main components, with a number of other popup display accessories available from most suppliers. The main part of a popup display is the folding frame. This frame is like the skeleton of the display and is normally made of either fibreglass or alumnimum tubes.

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June 15, 2006 - Linknet Travel

Cayman Island Guide - Complete guide to Cayman Islands vacations, real estate, phone numbers.
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Vacation Home Exchange V Renting Trade and save, or do you?

by Maurice S Clarke

Ever thought of trading your home with another family for a few weeks instead of renting a Vacation Home?. Lets look at the differences and see if it's an option you might consider.

Renting a vacation property is easy enough, pay a rent for as many weeks as you need. Rent direct with the owner or via the thousands of rental agents, or via a travel agent.

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June 15, 2006 - Linknet Marketing

Trade Show Displays - Trade show displays and exhibits.
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Get the Most from Your Show Investment

by Kathleen Gage and Lori Giovannoni

Business expos can be an excellent marketing investment and an outstanding way to build your business. On the other hand, if not treated as an integral part of your marketing strategy, they can become a huge waste of time, money and energy.

To gain the most from your investment develop a plan for before, during and after show preparation.

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May 28, 2006 - Linknet Marketing

HP Ink Cartridges - Compatible ink cartridges manufactured without compromise.
Trade Show Displays - Portable trade show displays, exhibit booths, retractable and outdoor banner stands.
Beautiful Vinyl Banners - Use photos, full color graphics.

Create a Trade Show Booth That Generates Buzz

by Dick Wheeler

The Consumer Electronics Show (CES) in Las Vegas in early January 2006 was a blow-out four-day trade show attracting some 150,000 guests and 2,500 exhibitors. The trade show floor was 28 football field's worth of space and exhibits spanned 1.6 billion square feet of convention space. This dynamic trade show gave us a peek into the future of a plug and play lifestyle where we can work, play, and keep in touch when we want, where we want.

"The incredible momentum around these new products and services shows that the digital lifestyle has truly gone mainstream this year," Microsoft chairman Bill Gates said in his opening keynote address. "Now it's time to bring together the devices, software, and services in people's lives and take all these experiences to the next level."

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May 23, 2006 - Linknet Internet

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What's All This Hype About Links?

by Mark Hochhaus

What's all the talk about links we hear about? Reciprocal links? Non-reciprocal links? Targeted links? Link Popularity? I need links. You should have links. What about the dead links? I don't have enough links! Ever since I joined the link farm, I dropped out of the search engines! Well, you musn't fret; we're going to shed the light on all theses different links. You'll learn the different types, how to get them, how to keep them and how to keep them current.

Over the next few issues, we will investigate the ABCs of linking, look into some helpful software and a take a close look at how Technet has solved this time consuming, but necessary issue for several top sites.

Let's start with some definitions.

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May 23, 2006 - Linknet Business

Business Card Printing - Business card printing services at low rates.
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Your Business Card Should be Your Best Salesman

by Rick Hendershot

One of the most important building blocks of a good marketing plan is your business card. It is far and away the most likely item to find its way into the hands of your most important business contacts. And it is the one thing that is likely to remain when all your other marketing materials are long gone.

In other words, your business card is much more than just a piece of paper with your name, address and phone number printed on it. It is a powerful sales tool. And it should be designed with that purpose in mind.

What can a business card do for your business?

Before asking the inevitable questions about the design of your business card, you should ask what its function in your overall marketing plan is supposed to be. A properly designed business card has at least four important marketing functions. Here they are:

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May 22, 2006 - Linknet Real Estate

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Getting Real Estate Leads by Harnessing the Power of the Internet

by Rick Hendershot

Every Real Estate Agent has a pretty good idea how important a website can be for generating real estate leads. It is a well know fact that something like 60% of all people looking to buy a home in the U.S. and Canada look to the web as their first source of information.

That means there are thousands of people looking to the web for real estate information about every community in the country. But relatively few real estate agents know how to tap into this huge mass of web surfers.

As an online marketer, your objective should be to turn your website into a lead generating machine. It is not easy. There are millions of websites that no one ever looks at, and many of them are real estate websites. In many cases these sites have cost hundreds and even thousands of dollars. But most have very little chance of getting much traffic, and even less chance of converting that traffic into leads. The reason is that they ignore some of the most basic and most important web marketing principles.

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May 14, 2006 - Linknet Business - Marketing, Business Articles

Business Card Printing - Business card printing services at low rates by Printpelican.com
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Market Your Company with Cards that Match Your Business

by Ray La Foy

It's hard to make a good first impression or leave the right impression behind if a business card doesn't represent a person or company correctly. Whether bright and flashy or simple and elegant, business cards should speak to those who hold them about the qualities of the company in question. They should also entice those who receive them to keep them and use them when the occasion arrives.

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May 10, 2006 - Linknet Marketing - Marketing Articles, Business Articles

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Awesome Display Graphics - Popup displays with full graphics, replacement graphics for your old display.

Why Aren't You Using Freebies to Get More Customers?

by Alan Fairweather

Don't you just love a freebie? I know I do.

I've been in two situations recently as a customer, when I received an unexpected freebie. After ordering my usual bagel and coffee at the Bagel Bar, the girl behind counter offered me a free bottle of mineral water. I was about to ask for a glass of water anyway, so this came as a welcome surprise.

A few days later found me buying a steak at the meat counter in my local supermarket. I was having a chat with the guy behind the counter about the fact that there didn't seem to be too much meat for so much money.

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May 5, 2006 - Linknet Product News - Product advice, product reviews, product promos

Full Color Vinyl Banners - Vinyl Banners shipped across North America
Calendar Printing - Place calendar printing order at PrintPelican.com
Trade Show Display Graphics - Beautiful trade show graphics

Full Color Printing on Vinyl Banners Now Possible

by Rick Hendershot

Most of us know what a "banner" is -- not the kind used in web pages -- but the kind used as signs on the sides of buildings, on fences, or across the stage at conferences. Roughly speaking, a banner is a large flexible sign or poster made of a durable material that can be easily folded or rolled. We are used to seeing banners strung across the road at fall fair time, or to promote a worthy cause.

In recent years banners or "banner signs" have become much more versatile than even five or six years ago. These days banner signs are used in all kinds of places where we used to see more permanent signs. Instead of a sign made of wood or plexiglass we now often see a vinyl banner sign that serves the purpose very adequately.

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May 1, 2006 - Linknet Marketing - Marketing and Advertising Articles and Advice

Full Color Brochure Printing - Order brochure printing at PrintPelican.com
PopUp Displays Low Cost - Beautiful graphics, shipped across North America
PPC Advertising - Premierad.com lets webmasters earn up to 75% of ad revenue.

Trade Show Handouts that Stick Around After the Show

by Rick Hendershot

When planning your trade show marketing program, one of the important things to consider is the series of handouts you will make available to your booth visitors. Full color printed materials are by far your best bet when it comes to trade show handouts. But how do you maximize the impact of such a traditional item?

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Apr 10, 2006 - Linknet Products - by Rick Hendershot Trade Show Buzz

When you are creating large graphics for printing on trade show displays or large vinyl banners for backdrops and display areas, is it better to assemble your graphics in a page layout program like Quarkxpress, or should you do them all as one image in Photoshop or some similar program? Here are a couple important considerations...

Consideration #1 - Flexibility and Ease of Design

Those of us used to doing print advertising -- things like brochures, posters, and magazine ads -- have traditionally assembled our projects in a page layout program like Quark (or Indesign, PageMaker, and sometimes CorelDraw). This kind of program makes it possible to prepare separate elements in Photoshop or Illustrator or Coreldraw, and then import them into position in the page layout program (Quark) and then integrate them with text of various sizes, faces and alignments.

Read the rest of "Should You Use Quark or Photoshop for Large Format Design?"

Apr 5, 2006 - Linknet Business - by Rick Hendershot - Once you make up your mind you want to go into business for yourself, you will have a number of important decisions to make. You know you want to be your own boss, but you're not sure what kind of business to go into. Here are two different ways of addressing this question.

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The "Production Model" of Doing Business

Most of us start out in business by applying what we might call the "production model". Most of us are capable of doing certain things -- cutting hair, cooking food, building cars, fixing teeth, designing buildings, etc. -- and we set about to sell these services. We ask ourselves "What can I do? What are my skills?", and then we ask "How can I sell these skills? What products can I produce that take advantage of these skills?"

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by Rick Hendershot, Trade Show Display Experts

Setting up a display at a trade show is expensive business. You have to rent the space, create a display, promote it, stock it, and "man" (or "woman") it. Before you decide to get involved, take a serious look at the costs of all of these components.

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by Rick Hendershot, Linknet Articles

Let's say your company or group decides to hold a special event six or twelve months down the road. Eventually somebody on the planning committee will suggest the group create a special website for the event: "We can create an online registration form, include information about the special speakers and entertainment, post a schedule, and provide links to accommodation, travel agents, etc., etc."

Sounds like a good idea.

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by Rick Hendershot, Linknet Publishing

It is well-known among internet marketers that writing and distributing articles is one of the best and least expensive ways to promote products and services to a very wide audience. If you are involved in trade show or event marketing, you can use this technique to very effectively support your event marketing efforts.

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by Rick Hendershot, Linknet Publishing Network for Free Card Business Card Displays

One of the most important building blocks of a good marketing plan is your business card. It is far and away the most likely item to find its way into the hands of your most important business contacts. And it is the one thing that is likely to remain when all your other marketing materials are long gone.

Read more »